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The Lean Startup | Eric Ries | Talks at Google


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  • João Vitor Dutra
    João Vitor Dutra  Жыл бұрын +36

    This talk is over 10 years old. And it's still relevant today as it was back in 2011. This is one of my all favourite talks of all time

  • Greg Evans
    Greg Evans 9 жыл бұрын +7

    Eric; good on you. Your "learning" insight about customers in the talk between 30 and 33 minutes was GOLD! Thank you for sharing this [for free] in this video.

  • Hugo
    Hugo  Жыл бұрын +14

    0:00 Introduction
    5:59 Entrepreneurs are Everywhere
    15:37 Entrepreneurship is Management / Validated Learning
    32:50 Build-Measure-Learn
    35:53 Innovation Accounting
    44:57 Questions

  • Arief Rochelle
    Arief Rochelle 7 жыл бұрын +64

    This guy is really brilliant...The book is unbelievable.

  • Suzuki GSXFA
    Suzuki GSXFA 3 жыл бұрын +3

    Humble, inspiring and intelligent. Really fantastic talk.

  • Eric Reis
    Eric Reis 6 жыл бұрын +2

    Hey Eric, I've really appreciated and took to heart your speech, I'm a small company owner and would like to see how I could develop more and expand on my business ventures.

  • Luís Gustavo Cristo
    Luís Gustavo Cristo  Жыл бұрын

    Uma grande quebra de paradigmas, muito bom, estimula a pensar fora da caixa.

  • Spinx
    Spinx 3 жыл бұрын +5

    This is one of the best talks I have ever experienced. Well done Eric.

    • Sanchez Manyika
      Sanchez Manyika  Жыл бұрын

      Bro , it was insane .....even the QnA was bomb

  • ethanthebrave
    ethanthebrave 4 жыл бұрын +1

    Fantastic talk. The build, measure, feedback, pivot model is prob the most powerful methodology anyone could have.

  • Renee Tsielepi
    Renee Tsielepi 7 жыл бұрын +12

    So relevant - will always be relevant. Great actually seeing this after reading the lean startup! Every agileist should watch this!

  • Michael Tronn
    Michael Tronn 5 жыл бұрын +8

    Lean Startups is the great business development innovation I was wanting. I was so bored by the old models. Thank you.

  • Pritam Misra
    Pritam Misra 7 жыл бұрын +69

    Fantastic talk. Might be 4 yrs old, but still completely relevant.

    • Andry
      Andry 8 ай бұрын

      @BarrySlisk i thought I actually left a useful comment for once but nah lol 😂😂

    • BarrySlisk
      BarrySlisk 8 ай бұрын

      Thank you. 1 year old comment, but still relevant today.

    • Andry
      Andry  Жыл бұрын +1

      @Yacoub A. Hachine fantastic reply, might be 1 week old, but still completely relevant

    • Yacoub A. Hachine
      Yacoub A. Hachine  Жыл бұрын +2

      might be 10 years old but definitely still relevant.

    • McIrwing
      McIrwing 2 жыл бұрын +1

      Might be 9 years old, but still completely relevant

  • Rohit Nair
    Rohit Nair 5 жыл бұрын +7

    It's interesting to see how much of this is now common wisdom in the startup world. A bit like tasks and bonuses.

  • MySweetLuck
    MySweetLuck 2 жыл бұрын

    Huge thanks to him. Learned so much from this book and even inspired me to make chapter by chapter summaries in my channel

  • Thomas Dam
    Thomas Dam 3 жыл бұрын +16

    This methodology of knowing when to stop pursuing something and changing direction (pivoting) applies to so much more than management or startups alone!
    Whether it's a personal career path, a plan for a vacation, someone trying to hold on to a toxic relationship. Just taking a moment to realize that it is no longer beneficial to continue working on it (whatever it is you're doing) is useful in almost any situation.
    Sure, we're told to follow our heart and dreams by pretty much every self-help book out there. But giving up on a dream every once in a while shouldn't be looked down upon as a disaster. The shattering of one dream can show you the way to a new one. This way a lesson can be drawn from almost anything you do, anything we do, anything a company does or anything our collective society does.
    All we need to do is take this opportunity to learn, reflect on our actions and take time for this. Oftentimes it isn't even necessary to give up entirely, a small adjustment in another direction is all that's needed. So long as we later take a look to see whether this other direction was a right one and continue this loop of constant improvement.
    Beautiful talk, inspired me to think broader than only on the scale of startups.

    • N B
      N B  Жыл бұрын


    • N B
      N B  Жыл бұрын


  • Kristy Nguyen
    Kristy Nguyen 6 жыл бұрын +142

    this guy should have been given more credit for his jokes hahaha I'm actually dying with laughter

    • M. Montague
      M. Montague  Жыл бұрын

      Are you actually dead now?

    • Arvind Narang
      Arvind Narang  Жыл бұрын

      This comment aged well. Has the person aged well too 😌

    • Teaiiano Music, Inc.
      Teaiiano Music, Inc. 2 жыл бұрын

      I am too. The appropriate use of sarcasm and acid wit in the workplace is a dying art. Susan Scott has also gotten it down to a science.

    • crvstal
      crvstal 2 жыл бұрын +1

      The audience noise was reduced for playback. The audience was definitely interacting.

    • Vincent
      Vincent 6 жыл бұрын

      Which made you laugh?

  • Felipe Di Gregorio
    Felipe Di Gregorio 2 жыл бұрын +2

    This guy was ahead of his time, it sounds like the audience was in disbelief of his points. Now it's the standard for product innovation

  • Ahmad channel
    Ahmad channel 6 жыл бұрын +2

    Brilliant. Thank you So much for your book that really changed my paradigm. 1# book of all time in terms of startups

  • Nino Elizbarashvili
    Nino Elizbarashvili 6 жыл бұрын +1

    Dear Eric Ries, thank you for all the needed information.Great video !

  • Man Chul
    Man Chul 3 жыл бұрын +3

    I love this question at 56:11 "Why is it not okay for Google to fail. Why not take risks, fall on your face and admit it quickly and move on".
    I don't think Eric said anything about "It's not okay for Google to fail".

  • Brock Williams
    Brock Williams 2 жыл бұрын +1

    experimentation is an important part of the lean startup idea. The lean startup process can be used for companies that are already established and startups alike. Clearly, Google implements the lean startups. This allows for flexibility in creation and increased innovation. While the entrepreneurial spirit may still be present, there is increased focus on solution rather profit that leads to fiscal stability later on. This anti-intuitive attitude to business makes sense practically and garners support from the customers first rather than focusing on sales. However, another important aspect is not just taking the failure but learning how to pivot when the solution does not work as planned. In some cases this pivot can lead to a product that is even greater than what was originally pursued. This was a very interesting video on a compelling topic. This book must be even more interesting.

  • Nino Elizbarashvili
    Nino Elizbarashvili 6 жыл бұрын +2

    Thank you very much for interesting and effective training

  • Mindful Life, Mindful Work, Inc.
    Mindful Life, Mindful Work, Inc. 2 жыл бұрын

    Eric's clarification around how to practice mindful and lean leadership is a welcome addition to the field. Here'e a brief reading that we've done from his book: kzclip.net/video/G-E12k9zG8c/бейне.html

  • Leon Aburime
    Leon Aburime 4 жыл бұрын +2

    Guys a very good speaker. Very clear, concise, engaging

  • Mike Tsai
    Mike Tsai 8 жыл бұрын

    It's a very interesting lecture, it helps my business a alot.

  • Thomas Madison
    Thomas Madison 7 жыл бұрын +62

    7:53, exactly As Drucker said 'The worst thing in the world is to do very well what need not be done at all." Find your customers pains and gains, then sell them exactly what they need.

  • Farooq Farooqui
    Farooq Farooqui 4 жыл бұрын

    I heard about lean startup, strategy, management, etc. in many meetings and discussions but never got a chance to know more about it. Recently I read book the lean startup and found many organisations spend money, time, energy in building final products that either customers do not want or they don't like. Also, with traditional way of product development customers are involved at very late phase of the project. results, product cannot be change or revert back because company spends months/years in building product. With lean startup, organisations, new teams, new entrepreneur, product development team can build minimum viable product without knowing full requirements or knowing all possible assumptions.

  • Myflo
    Myflo 8 жыл бұрын

    We are firm fans of The Lean Strat Up so this talk was quite a find. The book is governing how we function as a lean startup. Thank you Eric for the book to to Authors@Google for uploading this. Much appreciated.

  • Vibeland
    Vibeland 10 жыл бұрын

    totally loved it!! A totally new paradigm for me!! what a great day!!

  • Benmark
    Benmark 6 жыл бұрын

    Interesting to apply this to the very small start up offering physical services.

  • Merce Chua
    Merce Chua 2 жыл бұрын

    I like the way he addressed the crowd and house rules. 😆👍

  • mbai
    mbai 10 жыл бұрын +2

    Love Eric's humorous jabs at Google

  • mercytoday
    mercytoday 5 жыл бұрын

    I loved every second of it!!!!

  • Dwight Brake
    Dwight Brake 9 жыл бұрын +1

    This was a great talk.I am in the alpha test phase of my new start up foeCuz.

    MEJORA COMPETITIVA 10 жыл бұрын

    Thank you for your inspiration!

  • Jasmine De La Cruz
    Jasmine De La Cruz 8 жыл бұрын +3

    Great video thank you for sharing Google!!!

  • ilan levi
    ilan levi 7 жыл бұрын

    brilliant and pragmatic!

  • 샤롯데
    샤롯데 9 жыл бұрын

    it's a very exciting lecture.

  • Allan Mugabi
    Allan Mugabi 8 жыл бұрын +4

    The Dominant question of our time is not can it be built but should we Build it, and the issue is, Can we build a sustainable business around a particular product.
    - @Eric Ries

  • Anthony Warner
    Anthony Warner  Жыл бұрын

    here in 2021 (almost 2022) and seeing the empty crowd at Google for Eric Ries, whose Lean Startup book is one of the most important books in entrepreneurship and product management

  • Evan Bradley
    Evan Bradley 7 жыл бұрын +17

    31:30 the A-ha moment...prototype, validate, learn (design process)...then build measure learn (lean)

  • Jan S.
    Jan S. 3 жыл бұрын

    great speech!

  • Ruth Noel
    Ruth Noel 4 жыл бұрын

    Love it!

  • alexander phong joker
    alexander phong joker 6 жыл бұрын

    Great! Thank you for sharing.

  • Tyrone
    Tyrone 6 жыл бұрын +2

    Hes got a real good point. Google should test and pivot its products outside of the brand then when it is real good, launch and enjoy success of having the Google brand against it.

    • ethanthebrave
      ethanthebrave 4 жыл бұрын

      :) Defo. For any company doing innovative and expensive development. Imagine spending 2 yrs on building something and launching to flat air? Can't believe the manager in the audience thought Google should be ok with public failure. The words 'arrogance of monopoly' springs to mind there.

  • Akshay Joshi
    Akshay Joshi 3 жыл бұрын

    This idea is amazing.

  • Simone Yard
    Simone Yard 8 жыл бұрын

    Great video!!

  • Majed Dalain
    Majed Dalain 3 жыл бұрын

    I am sitting on the edge while listening, really interesting. you save us a lot of wasted work :D

  • Eric Lubisse
    Eric Lubisse 8 жыл бұрын +1

    Great talk. Perhaps unfair but I'd say this sounds more palatable than "Fail fast"

  • Cristobal Ruiz
    Cristobal Ruiz Сағат бұрын

    "If I asked customer what they want, they would have said "faster horses"" Henry Ford. I take this talk with a grain of salt. Not all the times customers will be a great source of information for your idea.

  • dee shrestha
    dee shrestha 10 жыл бұрын

    you make a great practical sense to me.

  • Vaneshree Pillay
    Vaneshree Pillay  Жыл бұрын

    Wow, can someone appreciate what an excellent public speaker this guy is! Geesh.

  • kais ben rhouma
    kais ben rhouma 2 жыл бұрын

    It's from 2011 before he became super star of entrepreneurship

  • Mourya Royal
    Mourya Royal 2 жыл бұрын +1

    who's here watching this for assignment purpose and learned something good?

  • Cénobite
    Cénobite 4 жыл бұрын +1

    Does it mean that Windows 95 was the MVP for Microsoft ? If it's true, then Microsoft has been doing lean startup for years :-D

  • correlations and prognosis
    correlations and prognosis 11 жыл бұрын

    Eric Ries is awsome :D

  • Neha Mishra
    Neha Mishra 2 жыл бұрын +1

    Watching for the first time in 2020! Anyone with the same situation?

  • Miloslav Tlamicha
    Miloslav Tlamicha 2 жыл бұрын

    This guy is brilliant.

  • kiran v rao
    kiran v rao 2 жыл бұрын


  • John Vandivier
    John Vandivier 5 жыл бұрын +12

    "But I'm getting great gas mileage" lmao

  • D Moon
    D Moon 9 ай бұрын

    “Failure is, practically, the *only* option.”

  • Tnt axolotl
    Tnt axolotl 7 ай бұрын

    completely relevant today 👌

  • Time To Improve
    Time To Improve 2 жыл бұрын +1

    Interesting presentation...

  • Jimmie
    Jimmie 10 жыл бұрын

    that was awesome

  • Farooq Mazhar
    Farooq Mazhar 4 жыл бұрын

    some are very interesting concepts..in theory it sound very interesting but in real business it’s isn’t straightforward to implement it.

  • turnuh
    turnuh 6 жыл бұрын

    Never thought about "Ghost Busters" as an entrepreneur's story.

  • MattsMedia
    MattsMedia 11 жыл бұрын

    This is kind of funny listening to Eric try to explain Lean Startup to Google... seems like they have no idea what he's talking about.

  • klaas huntelaar
    klaas huntelaar 9 жыл бұрын +7

    31:30 is really good

  • TheSkjoldborg
    TheSkjoldborg 2 жыл бұрын

    Even today, companies prefer to have a big launch of a product or feature with no idea if anyone wants what they made. They leave the customer out of the early parts of the product development process at their own peril.

  • Jonathan Evans
    Jonathan Evans 10 жыл бұрын

    @CtheChange... I'm looking for more of a written/diagramed presentation of the Lean framework. Would love to see your mind map, but can't seem to find it. Any help? Also, anyone else who'd like to point to something more graphic an distilled, I'd be grateful. Thanks!

  • MrZiemwit
    MrZiemwit 10 жыл бұрын

    good as hell!

  • Daniel Stojanovski
    Daniel Stojanovski 3 жыл бұрын


  • Mike Kaufman
    Mike Kaufman 9 жыл бұрын +1

    He's fucking SMART.

  • Kalz Uduma
    Kalz Uduma 3 ай бұрын

    Imagine there is someone in this comment section who has run with this and actually started a startup that is now super successful

  • Only Gems
    Only Gems 2 жыл бұрын

    53:33 a lesson for Google,How should leadership be..

  • enjoimike49
    enjoimike49 7 жыл бұрын +199

    The audience was not very receptive to his jokes...

    • Marek Wojdyło
      Marek Wojdyło 2 жыл бұрын

      I have a feeling that you people focus on something very unimportant :)

    • Marcelo Alfonso
      Marcelo Alfonso 2 жыл бұрын

      This is glorious, I've been looking for "government small business loans" for a while now, and I think this has helped. Have you heard people talk about - Gonulian Inconceivable Guide - (do a search on google ) ? It is a good exclusive product for discovering how to get business funding for business without the normal expense. Ive heard some extraordinary things about it and my colleague got excellent results with it.

    • Sanjay Kapoor
      Sanjay Kapoor 2 жыл бұрын

      'cause Google-rs have already heard all the jokes out there

    • Sarah Andrea Royce
      Sarah Andrea Royce 3 жыл бұрын +2

      @Kin You can see an audience member at 3:30 and he played along, so I guess it is really what Gjermund Bjaanes says - you just can't hear the audience and it only appears as if his jokes fall on deaf ears.

    • Kin
      Kin 4 жыл бұрын +3

      You can tell there was a bit of an awkward vibe. I think a lot of the attendees understood what he was saying and even agreed with him, but they were also all Google employees subject to the very same problems he was saying are bad. Big companies seem to have their own cultures, and he was openly criticizing Google's management, at least towards the end there.

  • OsoAnteojos
    OsoAnteojos  Жыл бұрын

    still... timeless.

  • Micro Cosmos
    Micro Cosmos 4 жыл бұрын +1

    6:42 so startups are basically skunkworks teams. Nothing is new about it. Everything fundamental about a startup has existed and been known for centuries. en.wikipedia.org/wiki/Skunkworks_project

  • A036 Nikhil Sannat
    A036 Nikhil Sannat 2 жыл бұрын

    Summary of talk is: focus of solving peoples problem

  • Man Chul
    Man Chul 3 жыл бұрын

    46:46 Holy shit, I just realized the guy sitting across the lady who just asked the question is using APPLE.

  • Driver 1
    Driver 1 5 жыл бұрын

    "its not what kind of noodles you eat, but the context of how you operate"

  • The End of All Channels
    The End of All Channels  Жыл бұрын +1

    "IMVU grants you a limited, personal, non-exclusive and non-transferable license to use this Site and the Software and to use and display and to make copies incidental to use and display of the Materials solely for your personal use. ...This limited license terminates automatically, without notice to you, if you breach any of these Terms." Finally, and most importantly: "IMVU has the right to terminate any password-restricted account for any reason."
    This last term states that IMVU can terminate the account for any reason, even if there is no actual breach by you of any of the terms of the agreement.

  • Hashim Warren
    Hashim Warren 10 жыл бұрын +1

    at 38:04 did Eric Ries start speaking hypothetically about the Google Wave debacle?

  • Edge Ride
    Edge Ride 5 жыл бұрын +1

    There's a full transcript of this talk at www.canadianvalueinvestors.com/home/eric-ries-the-lean-startup-talks-at-google-full-transcript

  • HOOD film production
    HOOD film production  Жыл бұрын +1

    What a guy.

  • david vita
    david vita 9 жыл бұрын

    it is good talk, no astrology ...and he is nice to listen 2.
    If u want the 2 main takeaway go to: min 33 minimum (a) time to make one "loop" ...and then listen till 36 through the (b) innovation accounting in 45. (Pivot or persevere)

  • Shola King
    Shola King  Жыл бұрын

    A-MA-ZING 🎉🎉🎉🔥🔥🔥✨👑

  • The End of All Channels
    The End of All Channels  Жыл бұрын +1

    IMVU claims to have a customer support department, however, this is a lie. If you try to ask about any clarification of their TOS or Community Guidelines, they can't. If you are dealing with their support ticket system, the only response you will get is a copy and paste response to read their TOS and Community Guidelines. If you are dealing with their telephone support, they will tell you that they can't help with TOS or Community Guideline issues because that's a different department, and that department doesn't provide telephone support. So if there is any issue where you are notified of a violation of the TOS or Community Guidelines, but the thing you supposedly did wrong is fully compliant according to the TOS, Community Guidelines, and the content of thousands of other people on the platform, you can't appeal the decision, and you can't get any kind of explanation to help you understand how you allegedly violated the TOS or Community Guidlines. IMVU will be more than happy to erase your account, regardless of what the real dollar value of that account's inventory is, or if you are an active VIP subscriber. If you use IMVU, do not spend money on them. They are not BBB Accredited for a reason.

  • The End of All Channels
    The End of All Channels  Жыл бұрын +1

    the way eric ries start up works is he has other people do all the work and then he steals their wages.

  • MegF
    MegF 11 жыл бұрын +1

    Learned a new management speak buzz word - "pivot".

  • Yelda A. Binici
    Yelda A. Binici 4 жыл бұрын

    turkish subtitles, please!

  • Mohammed Barakat
    Mohammed Barakat 3 жыл бұрын

    I like that guy good job

  • Dwight Brake
    Dwight Brake 10 жыл бұрын

    I am building my company foeCuz around the idea of users using the technology to meet new people not to invite existing friends

  • eerereps
    eerereps 3 жыл бұрын +5

    33:15 the only one thing to take away from this video...
    You're welcome!

  • Anton Kozikowski
    Anton Kozikowski 5 жыл бұрын

    wow killer!

  • kim gysen
    kim gysen 8 жыл бұрын

    Boasts about lean startup and Eric Ries were not exaggerated. It could not be more logical.

  • The End of All Channels
    The End of All Channels  Жыл бұрын +1

    expose imvu sale swapping, imvu switches its creators real sales for cheaper products and pays them less. creators need to keep an eye on their pended cash and make sure it adds up.

  • Bruna Nolasco
    Bruna Nolasco 2 жыл бұрын

    this guy keeps saying "maybe this sounds a little bit familiar" and to me it just never does

  • Prayaansh Mehta
    Prayaansh Mehta Ай бұрын

    5:20 what do entrepreneurs do that makes a difference

  • Jugurtha Hadjar
    Jugurtha Hadjar 9 жыл бұрын +2

    Take a look at Paul Graham essay called "How to Get Startup Ideas".